Trade show exhibiting is one of the most cost efficient direct marketing resources offered to business today. But while some business show exhibitors appear to always struck home runs whenever they exhibit at trade shows, additional trade show exhibitors appear to regularly strike out. Why? In order to be a effective trade show exhibitor, one needs to bring traffic to their trade show presentation area. Unfortunately, many trade show exhibitors befuddle quantity and top quality. A high volume of trade show booth traffic isn’t very helpful if it is not quality traffic. Typically the key to successfully promoting one’s trade show displays industry show booth will be to focus on getting QUALIFIED LEADS. You want to bring folks to your sales space that have a purpose for your merchandise or service, that have the money to buy your service or product, and who have the ability to make or at least influence the acquiring decision at their particular company. Usually, just about all of the participants at a business show are not really qualified prospects. Usually, in fact, the majority of the attendees are particularly not prospects whatsoever, and have zero need for your current product or service, or have no the particular money, or could not make or impact the purchasing choice in any circumstance. When promoting your own trade show booth, remember to think QUALIFIED PROSPECTS! With this thought, let’s discuss three common trade display booth promotion mistakes.
MISTAKE #1) NOT PROMOTING ONE’S INDUSTRY SHOW BOOTH WHATSOEVER
Many companies signal up to display at a business show and then leave it too. They figure that they will sit in their own booth and participants will just demonstrate up. Studies have shown just the opposing. Many attendees achieve less than half of the industry show booths with a show. The great news is that most attendees will certainly make it to be able to the booths they hear about inside advance make programs to visit. Typically the lesson to understand is this: if a person don’t promote your current booth, you might find yourself sitting down alone for a significant part of the show.
BLUNDER #2) HAVING A GENERAL RAFFLE OR PERHAPS DRAWING (THE FISHBOWL APPROACH)
A typical trade show presentation area promotion technique is to be able to have a raffle or giveaway. A person tell people to drop their business card inside a fishbowl and one fortunate person will win an IPOD or perhaps other such thing in late the show. The situation with this particular approach that the free items has nothing to be able to do with your own product or services. You may end up having a stack of business cards, but when you start cold contacting people you’ll locate that they just wanted to succeed the IPOD, and they have no interest inside your organization.
MISTAKE #3) HAVING AN UNTERHALTUNGSKÃNSTLER
Another common mistake is to hire a magician or other entertainer to perform at your trade show booth. The situation with this approach is the fact people will want to watch the entertainer, not talk with an individual. And again, they’ll probably have simply no interest in your business. Even worse, you may end up having the wall of non-prospects blocking entry to your own booth for all those individuals who are leads.